Martha Stewart effect

What is the 'Martha Stewart' effect?

When a popular figure, celebrity, or even President of the United States, is criminally charged -

resulting in

an instant VALIDATION and IDENTIFCATION

The criminal charges, and/or jail time - fails to impeed the star. Instead it enriches the star to an entire new level of fame, money, and like-ability.

the criminal charges didn't hurt trump, they helped him..by reaching a brand new demographic of voters.. we are seeing the Martha Stewart effect in action.