Wub

"Wub wub wub" means "wuv wuv wuv" or "love love love" or "<3 <3 <3". But since "love" and "<3" aren't as cuddly, "wub" is frequently used to display affection with more pinkish. It usually comes with plushies.

Pink Gummy bears with "I wub you" are classic examples.

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