Coopertition

"coopertition" (co-oper-tition), a hybrid of cooperation and competition, is the term coined for the teaming up of two rival companies.

The whole concept of "coopertition" is based on the idea of teams helping each other to compete.

In simplistic terms, coopertition occurs when two or more vendors can go to market in one space, then be competitive in another space -- partners and competitors.

the coopertition between looksmart and about.com ...

38👍 15👎