A way for breeders to obfuscate the way they raise animals (usually fowl) and increase profit-margins on their product, even though given the choice to roam the field or stay in a climate-controlled food-a-plenty barn, the animals will chose the latter every time fact.
Consumers are given free-range to spend as much as they want to feel good about the animal that probably never roamed out of the barn anyway.
6👍 9👎