green painting

A business or person falsy claiming to be eco-friendly or sustainable because it is a marketable business opportunity.

Be careful when you sell eco-friendly products that are not pure because people will accuse you of green painting.

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LOHAS

Lifestyle of Health and Sustainability

Wholefoods attracts the LOHAS consumer because they carry a high breadth of organic and local farmed products.

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schpeel

Noun
1. The story.
2. A large body of words.
3. A speech
3. The scoop (new or unknown detailed information)

Instead of giving the usual corporate schpeel, talk real to your audience.

Do you have the schpeel on that guy?

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