A jacket brand, owned by North Face.
Also a known competitive guild name from Ragnarok Online Private servers. Most common activities between guild members include: dota, sc2, nigga defense, and shouting random phrases like "JACKET UP YOURS!!", an attempt to implicitly advertise the jacket brand.
Example 1:
Player A: Hey that random guy tried to define HyVent: the best jacket brand ever.
Player B: time to destroy that fucker
Example 2:
Player C: my hyvent jacket is the best ^__^
Player D: LOOL NO, JACKET UP YOURS
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