Tumblr

A simple and addictive blogging medium used by people of varying ages to share content, mostly text and photos. Unlike sites such as LiveJournal, YouTube, WordPress or Facebook, Tumblr is completely uncensored with very little moderation, enabling its users to post virtually anything they have, whether it be violent, pornographic, copyrighted, or unintelligent.

Tumblr consists of over 300 million blogs, all of which can be categorized under several different styles, most commonly fashion, fandom, photography, art, humour and personality.

Although anyone can join Tumblr, its user base is probably made up mostly of people aged between 14-25, making life in high school and university a common topic among its users.

Users with large bodies of followers on the site may feel inclined to create custom URLs that don't contain the Tumblr brand, and turn their blogs into cash generating assets with the help of Google Adsense. Under the same circumstances, some bloggers may find that they can't handle the pressure of a large following, and deactivate their accounts as a result.

In 2012, Tumblr was purchased by Yahoo! but the site did not undergo any major changes as a result of this.

Non-user: What's that site you're always on?
User: Tumblr.
Non-user: Should I make one?
User: If you want.
Non-user: Will you follow me?
User: If your blog is any good, probably.
Non-user: Okay.

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