To pick up and use a new catch phrase, only to abandon it when it becomes popular.
Everytime I used to hear Blue Oyster Cult on the radio I would yell "More Cowbell!!" until I heard Biff in acounting do the same. Then I knew it was time for me to make "More Cowbell!!" a Catch and Release Phrase and move on.
mixing style comprised exclusively of trainwrecks
That DJ was so awful, all they could play was flubstep.