cringe-artist

A "cringe-artist" refers to a person who frequently produces content or engages in behavior that is seen as excessively awkward, embarrassing, or inauthentic, often eliciting a strong negative reaction from others.

This term is often used in online communities to describe individuals whose attempts at humor, self-promotion, paid political or commercial promotion, or social commentary fall flat and provoke feelings of second-hand embarrassment.

Many political commentators have labeled TikTok celebrity Harry Sisson (@harryjsisson) as a cringe-artist due to his overly dramatic and awkward paid posts that often have the opposite effect of attracting young voters to the Biden campaign.