When your dick gets hard while you're at the beach.
When a man gets an erection while at the beach. Typically while wearing swim trunks.
"Hey man come look at the crab I found."
"Can't dude, I got shore hardness."
"oh, yeah I saw that milf walk by too."
"How do you keep from getting shore hardness when you go to those nude beaches?"
"Easy, I just jack off before."