IT JUST WORKS

Like DaVinci's "Simplicity is the ultimate sophistication", when software does very complex things with very simple and intuitive human interaction in a reliable way. I first heard "It Just Works" used regularly within Apple by Peter Hoddie and Ian Ritchie of the QuickTime team in January 1993. Later, Steve Jobs and others started using it, probably because Peter and his team had presented QuickTime and used that phrase.

When you want to show a video, you double-click and it just works.

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