mercer-effect

Synonym: Matt Mercer Effect

Matthew Mercer is the Dungeon Master of Critical Role, a Dungeons and Dragons game which started streaming on Twitch in 2015.

His Campaign, played alongside veteran voiceactors Laura Bailey, Travis Willigham, Sam Riegel, Marisha Ray, Taliesin Jaffee, Ashley Johnson and Liam O'Brian, has had a profund impact on the popularity of Dungeons and Dragons. Since it started broadcasting the sale of Dungeons and Dragons game manuals has incresead by double digits every year.

The "mercer-effect" describes Dungeons and Dragons sudden increase in popularity as a result of the show Critical Role.

"I had a session yesterday with a couple of 1-timers, they all said they started playing because of critical role"

"Yeah, thats the mercer-effect for you..."

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