Very similar to a joke, a hoke is a half-joke. Like when you are trying to tell someone something and they respond with an insult, so you make a joke of it. It is most commonly used in those awkward circumstance when the person you're talking to makes a complete "prick" comment.
Tim: Hey did you see that Glee episode last night?
Mike: No because I have a dick.
Tim: Haha, sorry I guess my menstrual cycle is acting up. (A key example of a hoke)
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