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Pop-horror is an internet aesthetic and artistic movement that blends elements of bubblegum pop, YA, and pastel/soft aesthetics with horror.
Although the broad parameters of "pop-horror" may encapsulate many works of film, music, and literature throughout the ages, pop-horror is mainly thought of as a contemporary, online phenomenon. The term "pop-horror" was first coined by the internet artist's collective Count the Clock.
The common "pop" elements used by pop-horror include pastel colors (especially pink and blue), high-school iconography (cheerleaders, prom queens), and the use of bubblegum pop music. The "horror" elements commonly employed include gore and stylized violence, as well as psychological themes such as paranoia and the uncanny.
"Pop horror made me do it!"
The rare and incredibly difficult physical challenge that only 10% of people can complete.
"I'm still messed from attempting the Ellen Page Challenge...I wish I had never heard of it..."