Based on Celebrity Navy Seal David Goggins, this expression is used to describe someone who does a task in such an extreme matter, regardless of the pain and suffering, because they are just that awesome/hardcore/committed to being the most badass motherfuckers on the planet.
"Dude how was the training this morning?"
"Man... I went Goggins and trained HAM for 4 hours strait."
"Let's sign up to this 50Mile Marathon tomorrow"
"We never running before... we going Goggins?"
"Hell ya!"
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