Similar to catfishing, where a fake person is created to lure people in, goldfishing is when someone fakes being wealthy in order to find romantic partners.
This is especially true of middle-aged men, who use expensive leased cars to hopefully find a 20-something gold digger.
Basically the reason anyone would do this is because they're too insecure in their own socioeconomic standing, and feel the need to act like someone they're not.
Kevin's really in deep- he started goldfishing this sorority girl but now he's having to juggle buying expensive gifts and coupon-cutting at the grocery store.
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