Trolling. Usually after having been called out for being a troll.
Completely lying livejournal entry: My cat is dying of leukemia and I can't pay for it! Send money!
Many cat-lovers: *actually send money*
Investigative cat-lover: Wait, you don't even have a cat! This was all a scam!
Original LJ poster: It was a social experiment to find out how many people would respond!
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