The literal translation of jolie laide is "pretty ugly." Basically, a female gets coined the French term "jolie laide" if she is not conventionally pretty/lacks natural beauty, but takes good care of herself, her skin, her attire and her overall hygiene that she makes herself become beautiful. Some might even say that the flaws in jolie-laide women give them an "irresistible allure."
Gemma Ward can be considered jolie laide because of her "buggy" eyes.
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