To have a great product and do everything to make it fail - by having horrible PR, not meeting promised schedules, overhyping, and last-minute changes that cripple the product.
The company just might hit their projected November launch date after all. Of course, they could always pull a Sony and blame increased demand for some unforeseen delays.
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Abbreviation for the My Chemical Romance fansite I'mNotOkay.net.
"I need some pictures of Gerard Waaaiiii!"
"There's loads on INO."
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