A step in the direction ROBLOX is taking towards more large scale business, leading to more user friendly content, but less overall long time fan appreciation. Basically, it's a more simplified builders club.
Roblox: ay yo you want some BUILDERS CLUB?
Community: oh yeah
Roblox: I GOT SOMETHING BETTER! *presents Roblox Premium"
Community (Newer): oh okay nice i can understand the premium service better now
Community (Older): HEY COME ON DUDE BUILDERS CLUB WAS COOL