Peru:
1. It's an expression to enfasisise surprise of something.
2. It's also and expression of laziness for the amount effort to do some action.
Ex1.
A: ¡Ala, el concierto de BTS fue hermoso!
Ex2.
A: We made it, but it took us like 1 weak without sleeping well ...
B: Aaaala, nah, I'll pass.