4th Gen It Girl

Whether it’s a poster or an Instagram post for a brand, TV commercial, variety program, or music show, you’ll most likely see one familiar face: IVE’s Jang Won Young. She’s everywhere!

Jang Won-young (The It Girl of 4th Gen) born August 31, 2004, also known mononymously as Wonyoung, is a South Korean singer. She is a member of the 4th Gen South Korean girl group Ive under Starship Entertainment and former member of project girl group Iz*One, having finished first in Mnet's girl group survival reality television show Produce 48 in 2018.

Jang Won Young is known for her unique sense of style and fashion. She is often seen sporting bold and edgy outfits and has become a style icon for many fans who admire her confidence and individuality. From skin care to jewelry, clothes, drinks, and food, she has proven her versatility as a model and brand ambassador. She’s a fan favorite of consumers as she gains their attention whenever she endorses a brand. Many magazines are getting her for their cover because she’s guaranteed to sell out copies! She is considered as a new “blue chip” of the advertising industry, where she is in hot demand. K-beauty brand Innisfree explained why they chose her as a model, saying, “Innisfree selected singer Jang Won Young, who expresses and enjoys her individuality with confidence, as brand ambassador to represent the brand’s value and image.

Jang Won-young is the 4th Gen It Girl.