The act of purchasing a new shiny Apple product, only to have Apple release a newer, faster, shinier version of the same product a short time later.
Particularly relevant after signing a two year contract with AT&T in order to purchase an iPhone.
David: I just a bought a new iPhone 3Gs! Isn't it awesome?
Me: No, no รขยย the new iPhone 4 comes out next week! You got Appled!
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