Changing the label on a product to make it look like a more valuable version. Most often occurs with cars, whose owners âupgradeâ the âbadgeâ of the vehicle.
Many car owners aspire to own a model that can be more expensive, better equipped or rarer.
They often procure an original car logo/sticker and add it to their cars in the exact way it would be on the real car they are trying to imitate.
Often, the other details are omitted (rims, exhaust, spoilers, engine, body styling), making it an obvious âfakeâ to those who are familiar with said models.
This is sometimes also a strategy to sell a car for more than itâs worth to unsuspecting/uninformed buyers.
Anyone who knows what the badge means, knows itâs fake.
Everyone else doesnât know and doesnât care and wonât be impressed.
That guy upbadged his diesel with a ///M and thinks heâs cool!
My grandma drives an upbadged AMG Mercedes and doesnât even know what it means because she bought it like that. At least the dealer didnât try to sell it for the price of an actual AMG.
There are more upbadged M cars in Poland than the number that BMW actually produced !