A birthday deal is an agreement made between a guy and his girlfriend/wife. Every year, on Partner A's birthday, Partner B will do what's agreed upon in the birthday deal. Partner B will likely agree to the terms of the birthday deal in exchange for having his/her own.
The birthday deal was introduced nationally on the second episode of Rules of Engagement called, "The Birthday Deal."
Woman- "For my birthday deal we're gonna get mani's, pedi's, facials and then watch romantic movies till I fall asleep in your arms. What do you want for your birthday honey?"
Man- "Oh you'll be getting a facial alright..."
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