A self-absorbed attempt to desperately redesign a character - generally through the face - and whore the result out for attention, comfort of one's inadequacies, and/or faux-progressive ideals on tumblr.
Signs may include rounded features, excess fat, gigantic and reddened noses, sexual ambiguities, problem glasses, hipster clothing, vague ethnicity, plain ("realistic") features, and otherwise corrupting the intent of the original creator.
"Holy shit, Sailor Moon was never this fat or ugly. What a terrible tumblr face."
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