ad

In video games (or games in general) - a minion or weak enemy, often killed easily and accompanied by a stronger enemy or boss element. They are usually deemed annoying by the players because they appear in large numbers and prevent progression: much like advertisements in real life.

Such ads are most commonly found in role-playing games (RPGs) and some first-person shooters (FPS).

A: "Why do we have to kill all these ads before the door opens? Can't we just burst through and kill the bad guy? I mean, he's right over there!"

B: "Because, developers are foregoing creative battles for artificial difficulty... I mean, because the boss has a magic shield that won't run out of power until we kill all the ads, duh."

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