OV-Ho

The term "OV Ho" used by Kendrick Lamar in his song "Not Like Us" is a play on Drake's record label name, OVO (October’s Very Own). In the song, this phrase is part of a call-and-response element, which is a technique used in live performances to engage the audience. The term serves as both a part of the song's lyrics and a subtle diss aimed at Drake, adding a layer of wordplay and direct reference to their ongoing rivalry in the hip-hop scene .

Let me hear you say, OV-Ho!