Failed attempts masked as valuable learning experience, oftentimes made by overpaid consultants and strategists.
Yes, we spent $500k on this pilot that didnât produce any measurable results, but we have captured many learnings that will propel our next project forward.
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raise (someone) to a higher standard, capability and skill level, especially in the case of colleagues who lack competence on a particular subject or matter.
e.g. The marketing team insists on running print ads. We need to upskill the entire team to 2019 digital standards.