Beast Coast

Although the term had been used to refer to the East Coast for several years previously (as a response to the claim that "the West Coast is the best coast"), since 2012 "Beast Coast" has emerged as a way to refer to the new wave of fresh, young, often experimental, underground hip-hop artists gaining prominence in New York.

Some of the most notable "Beast Coast" artists are the Pro Era collective (which includes Joey Bada$$), the Underachievers and Flatbush Zombies.

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