launch the pig

The opposite of jump the shark. The precise moment when you know a movie, television program, band, actor, politician, or other public figure has taken a turn for the amazing, ramped up its game, become even more unspeakably awesome, etc.; the moment you it went from good to great.

The origin of this phrase comes from the movie District 9, where a heavily-armed robotic alien battlesuit uses a gravity gun to pick up and fire a pig at an enemy.

Independence Day's launch the pig moment was when they uploaded the virus to the alien mothership.

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