ME-Pop is the shorthand expression of Middle Eastern Pop, a new genre of music that sonically bridges different musical styles and tastes from across the region, bringing together unexpected artists to create a new sound.
Created by Chevrolet Arabia in 2021 for the launch of the Chevrolet Groove, these unexpected collaborations form the basis of a musical album entitled Find Your Groove, created by the car brand in partnership with a wide variety of Middle Eastern artists.
Have you heard Flipperachi's new track, Balash Ana? It's the first single fo the new ME-Pop genre.