The act of clicking the like button on someone's new profile picture or status because they're your girlfriend/boyfriend/best mate and you're obliged to, or more commonly because you know the person's post will just be ignored otherwise and you feel kind of sorry for them.
See also: supportive birthday greetings
"Poor ol' Dexter, that's a pretty decent profile picture everyone's going to ignore..."
"Just give it a supportive like and keep on scrolling."
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