A term that originated as the chant for Clarkson Secondary School at MIST Toronto in 2010 ("What son!? Clark-son!"), it can generally be used by someone who has done or said something exceptionally superior which then begs the question, "what can you say or do in response to what I have just said or done that could possibly be better in comparison?" The speaker addresses his/her audience as "son" in an endearing, albeit diminutive fashion, to relay a humble sense of superiority in the spirit of good competition and sportsmanship.
"When you already have the best chant, you don't need any fancy videos {to win the epic chant contest for MIST 2011}. What son?!"
(To which the audience will immediately know the appropriate reply, i.e. "CLARKSON!")
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