To skillfully market a mediocre product.
To be adept at handling (media and) other peoples expectations in a way that maker you appear better than you really are.
"Hey, I got an A+ on my essay!â
âWhat, but it was crap and full of errors?â
âYeah but I von trierd it to the teacher by saying that it was a post-modern deconstruction of essay writing.â
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