demo

Demo isn't just a word; it's a state of being. To be demo is to embody an effortless presence—something others aspire to but rarely capture. It's not only about looking cool; it's about the way you carry yourself, the scent you leave behind, the energy you exude. Being demo means owning a vibe that feels raw and magnetic, a mix of unpolished authenticity and subtle charisma that defines everything from your style to the way you move through life. It’s a quality, an essence—something that can't be taught, only felt.

Things that are "Demo":

Polos, Caviar, Prenups, Grass stains on white denim, 2008 market crash, Girls in jeeps, Asthma, Boat shoes, Yoga, Metal credit card, Tequila with 3 limes, Popped collars, Jeans to country club, Doing drugs in the bathroom but also having good grades, Dry cleaned clothing, Harmlessly lying to your partner, Tan lines, Tennis, Lacrosse, America, Filtered Water, Strong handshakes, Smelling good, Tax fraud, Rough sex, but also Vanilla sex.

Off-shore bank account, Having and ex-wife, Tailored Garments.

I think you get it. If you don't, then well. I don't think much else needs to be said.

"Boat shoes and a tight polo to the club. So demo."
"She walked into the room, like she didn’t need to try—her energy just spoke for itself. So demo."
"He is so demo—just has that effortless swag about him."
"There was this girl at the club with a digital camera, so demo."
"He just ordered a tequila soda with 3 limes exactly, demo."

sleaze prep

A cultural and aesthetic amalgamation that juxtaposes two distinct yet overlapping time periods and identities: the polished, traditional world of early 2000s East Coast prep culture, and the grittier, self-aware ethos of postmodern rebellion. This style exists in deliberate contradiction—it’s both an homage to prep’s clean-cut heritage and a critique of its exclusivity and aspirational ideals.

At its core, Prep Sleaze thrives on tension: the absurdity of pairing a $1,200 Ralph Lauren Purple Label polo with $20 heel-bitten thrift-store denim, or wearing scuffed Sperry Top-Siders alongside perfectly tailored chinos that have been dragged through the mud. It’s crisp oxford button-downs untucked and wrinkled, grass-stained white jeans paired with boat shoes that have seen too many summers on too few docks. It’s the visual language of privilege both celebrated and mocked, where the polished sheen of yacht clubs and Ivy League campuses collides with the raw texture of basement dive bars and suburban thrift racks.

This aesthetic isn’t just about clothing—it’s about attitude. It’s not trying to belong—it’s trying to expose, explore, and, at times, laugh at the very idea of belonging.

It’s like knowing you would never join a frat in your life, but still putting on a Vineyard Vines polo as a joke because that’s exactly what makes it cool. Why is this dude wearing Vineyard Vines in 2024? Fuck it, I’m gonna throw on some Vineyard Vines, smoke a cig, and say "fuck you."

“He pulled off Sleaze Prep effortlessly—a $1,200 Polo with faded, $20 thrifted jeans and worn-out boat shoes.”

“Sleaze prep is taking over right now—high-end polos with beat-up jeans and worn sneakers.”