Shwag

Free stuff, such as the kind a musician/band might throw into the crowd at a performance (e.g. t-shirts, novelty beach balls, stickers, etc.) also spelled "schwag", but NOT to be confused with "swag".

Me: Dude, I got so much shwag at that concert last night.
Friend: sweet, like what kinda stuff?
Me: some free stickers and a t-shirt!

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