brandacity

bran•dac•i•ty
/bran dasədē/
noun

1. a bold assumption by a brand, a creative would agree to labor without compensation.

2. exploit or take advantage of; bold af.

see also: cut me dat check on spotify

"califmom said, can we call this brandacity??"
"they had the brandacity to offer her exposure for her time and talent"
"asking a creative for free labor during a pandemic, it's the brandacity for me"