A type of "mob mentality" wherein a large group of people have an unfounded dislike of something (Person, Place, Show, Movie, etc.) That they themselves have not actually consumed for the sole reason that it is the trendy opinion of that specific something. This phenomina is primarily seen on social media.
You've never even seen The Sopranos and you're dumping on it? That's some clown Hype Hating stuff right there.