To ingratiate, to flatter, to butter up in order to achieve an end result, to obtain and maintain friendship or other relationship. To deliberately and possibly insincerely, insinuate oneself into the graces and company of a person or group by using compliments, favours and excess attention.
Jamaican/Caribbean usage common in use in culture, films, dancehall reggae music and daily life.
In the literal sense, this term denotes derision wherein a man who "lotions" another man is actually lubricating him for anal sex. In the usual vernacular however, it simply means kissing ass - a term which has its own similar connotations. The general usage is to state emphatically that "we don't lotion" as in to say the individual refuses to pretend to like someone or a situation.
We don't lotion man. We don't lotion pet nor powder. ~ "No Retreat, No Surrender" by Terror Fabulous
~ "We don't lotion man, woman we powder, we don't powder man"
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