Some worthless piece of shit that people will try to sell you over an infomercial. This also applies to numerous other pieces of infomercial crap such as the Snuggie.
Person 1: Shit, did you see what Brett got Liz for her birthday?
Person 2: I heard it was the Hellraiser mug. Or the Hellraiser tee shirt. Damn, that sucks. At least it's not the O'Reilly factor tote bag.
Person 1: Word.