When you complete an awesome life goal and you reward yourself by chilling out, traveling around, and hanging out with awesome people.
Reporter: "YOU'VE JUST WON THE SUPERBOWL. WHAT WILL YOU DO NEXT?!?!"
Quarterback: "I'M JUST GONNA OBAMA!"
Friend: "Congratulations on selling your company! What are your plans from here?"
Founder: "I'm just going to Obama for a while, and figure it out from there."