A Russian term for 'Ow' said when you have been inflicted with pain. Although Russians supposedly don't feel pain this definition is a exception for International migrants to Russia.
English:
'As Kasprov was hit by a bear riding a unicylce he cried yowi!'
Russian:
'Ðак Ðasprov попал Ð¼ÐµÐ´Ð²ÐµÐ´Ñ ÐµÐ·Ð´Ð° unicylce воÑкликнÑл он ÑоÑI !'