1) When you land on a skateboard sideways on accident by either over or under rotating a flip trick. Anyone who says they did it on purpose usually is a faggot. Landing primo can and most likely will hurt your feet really bad.
2) AKA "fire"
A good example of "primo" who be in the beginning of Dustin Dollin's part in the "Baker has a Deathwish" promo video when he tries the f/s flip over the rail. FIRE
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