Pretty common word across the furry community and people who have anthropomorphic characters. Used as a short form of "muzzle". Possibly, even "cute muzzle".
"Hey, look at my new OC UwU"
"OwO Hella cute maw"
This is probably what every Walmart cashier is.
"I bought a scotch tape, a firearm, and a postcard 'Happy birthday' at Walmart 5 mins ago Lol"
"And what's the cashier's reaction?"
"He's dead inside..."
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