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Popular clothing brand of "Preppy" kids/adults
She went to Abercrombie and Fitch with her other cheerleader friends.
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Their brand image is all about beauty, and class; to most people its quite frankly vulgar. But this is the interesting thing, the same people who find it vulgar, find it irresistible, and seductive. They cant help but think, by simply buying these expensive clothes, they’re buying themselves into the elitist class the brand sells. Regardless of what people say, it’s a proven fact that the quality of the products these brands sell are better than other retail brands, and you can tell that when you shop there the clothes immediately feel thicker, comfier, the swing tags look and feel expensive, everyone who works there are beautiful; this all adds to its seduction, even if you hate the idea of it all.
What works for these brands are that they tap into our egos. They are either our regular store we go to spend all of Mummy and Daddy’s money, or we’ve been seduced and cant help mixing with the ‘upper class’ and fulfilling our retail guilty pleasure.
You could argue this ideology is wrong, but Abercrombie and Fitch, Hollister, Jack Wills are hugely successful brands, they have selected a powerful target audience which provokes opinions which only adds the their success. You either love it, hate it, or pretend to hate it but secretly love it.
Abercrombie and Fitch, just another guilty pleasure like sleeping with your girlfriends sister. You know you shouldn't, but shit she's hot!
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Clothing brand that is marketed to college-age people, but purchased mostly by middle- and high-school students, it seems. Started in the 19th century, it was once a sporting-goods store, in the "hunting things for sport" sense. They weren't doing well in the nineties, so the new CEO decided to revitalize the company by selling stylish, preppy clothing for younger people. He thought that maybe if they sold things at crazy-high prices ($50 for a cotton t-shirt, etc.) then teens and young twenties would somehow buy the clothing because it would be "cool" if it was expensive. Or some kind of crazy reverse-psychology marketing idea. Anyway, everyone thought this was a terrible idea, but as the younger set are often easily confused by marketing ploys, the company became very successful.
Currently, A&F is hugely symbolic in American high schools - and middle schools, too. People who wear Abercrombie are often well-to-do and attractive, and so they are thought of as "popular" or "preppy." Being teenagers, they are often very possessive of their popularity and are loath to accept or be friendly with other types of kids. "Other types" means those who want to dress or act differently than the A&F children.
To those who hate it, it represents either the kind of money-squandering that they can't afford, or the frivolous and cruel social structure that they can't be a part of. A&F clothes are often cheaply made and fall apart in the wash, or are made to show lots of skin, which is disturbing when seventh-graders are amassing closetfuls of it. Basically, it's clothing that they know isn't worth the money, but that they buy because it's cool and pretty much normal to do so.
Abercrombie symbolizes affluence, coolness, stylishness, fitting it, being popular, being hott with two t's, being normal, conforming, being mindless, being careless, being without inhibition. A&F symbolizes being a young person - you don't have to worry or work or do anything except study and play and flirt and look good. For its supporters, it is innocence, and for its opponents, it is ignorance. That's why Abercrombie is so hugely controversial.
Non-AF person: Why is that Abercrombie and Fitch model shown without wearing any clothing that could possibly be an advertised Abercrombie and Fitch product? It's marketing an image that obviously doesn't even need the clothes to exist! This is the decline of intelligent human society! Why are you so dumb, that you buy these ridiculous garments only because others do? Read a newspaper! Get a job and learn the value of a dollar!
AF Person: But she looks so cool. See, the naked guy over there is hot too. My older sister/The most popular girl in my class/that model wears A&F shirts. Maybe my mom will buy me this shirt. Maybe then I can look like her. I will look so good, who cares what it costs? I mean, if everyone else buys it then it's obviously not a bad deal, right? And it's so cute, who cares if it's a little flimsy? So you, you person with the problem, you just wish you could afford this/looked like me/were cool like me, right? Of course! Yeah, I'm still cool....
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A popular clothing store with a target audience of upper-middle class white teens and college students, 14-25. A+F competes with similarly targeted clothing stores such as American Eagle, The Gap, and Old Navy. Despite it's popularity and controversial marketing tactics, Abercrombie and Fitch is still regularly beaten by Old Navy in sales.
Abercrombie and Fitch are highly controversial for the image attached to the name and for their suspect business practices.
The image attached to A+F clothing tends be regarded as either: elite, sexy, expensive, suggestive of money and status, and popular; or mindless, racist, elitist, shallow, and depraved, depending on viewpoint.
Abercrombie and Fitch has come under numerous lawsuits for alleged racism and discrimination in their hiring and marketing tactics. Furthermore, A+F's marketing is extremely skillful with psychological manipulation. The stores are equipped with looped advertisments running non-stop in back areas, designed for maximum saturation of propaganda, and affect multiple senses at once with constant spritzing of their trademark fragrance, loud, pulsing music, offsetting lighting and visual propaganda, and availble tactile stimulation. These are all coupled with heavy sexual imagery (to compound the point, the music played is also inductive of sexuality).
Much of the marketing tactics of A+F border on or directly resemble fascist (particularly Nazist with the excessive elitism and alleged racism) indoctrination techniques. Along with Hollister Co., which is owned by the same company and employs identicle tactics, the stores are often viewed as cultish because of their heavy propaganda and the apparent mindlessness often associated with those who shop at A+F. The youth targeted and often excessive sexuality of A+F propaganda gives A+F an image of depravity not shared with other similar stores such as American Eagle (excepting Hollister Co. which again, is very similar to A+F).
While overly gross generalizations are often made of people who shop at A+F, the cultish image created by A+F and the zealot nature of some A+F supporters, as well as the frequency with which the stereotypes are accurate refect poorly on the overall group who shop there.
Much of A+F's tactics can be seen in fascist philosophy.
The constant sensual assault of the Abercrombie and Fitch stores strongly resembles the mass propaganda events held in Communist China that air on Chinese television all day, every day.
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A nice clothing store which is bashed by many people for being skanky and too expensive. Skanky? Not really, unless you consider the moose logo to be too close to a girl's breast (oh, the horror). Expensive? Yes, but have you ever noticed any designers? Such as Prada, Burberry, or Marc Jacobs? They are all a hell of a lot more expensive but a hell of a lot less bashed. Maybe people wear it to look 'preppy' and 'sexy', but unlike those people, I wear A&F because the quality is nice and I happen to like their style and designs.
Also, you can find $80 sweaters on clearance for $12. Good deal, I'd say.
A&F Hater: Eww, why are you wearing that horrible Abercrombie and Fitch top? It must've been like forty dollars!
A&F shopper: Uh, no, I got it on clearance for ten dollars. But it was originally twenty.
A&F Hater: Oh.
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I've been reading a lot of entries of people who are against people who hate abercrombie, they are saying that we stereotype them as "preppys" and "rich kids" well they are doing the same thing
i choose not to wear abercrombie & fitch not because i am too poor, or too fat, or emo, or any of the other crap they are saying. i choose not to wear it because they are racist, they say the hire "american looking people" because it is an "all american store" which would explain why they are making people in the philippines work 15 hrs. a day to make their clothes and sometimes get paid less than a dollar an hour.
and for people who have to put shirtless guys and hot models to advertise their store, they must be pretty pathetic.
"oh look at all those pretty girls on this abercrombie and fitch website! i guess if i ask my daddy for a few extra hundred dollars, i could buy that shirt and look just as sexy!"
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Abercrombie and Fitch is a clothing store going towards the teen demographic but it is edging towards the childrens as well. They use sexual refrences, illegal, and wrong things to sell clothing to children.It is moderately priced but still on the expensive end compared to Aeropostale and other stores. I am personally not a fan of the store but thats just my opinion. Don't call me a poor, jealous, emo or punk (I actually find sterotypes dumb) girl because I am not. I am in no way fitting in any of these groups. Abercrombie and Fitch typically sells clothes that are plastered with there label and they mostly become prewrinkled or preripped. I also find that this is retarded because you can be in style by buying clothes from Kohl's or Goody's and ripping them yourself. I don't hate the people that wear this brand, I just think that it is a retarded store in my opinion.
MML
Abercrombie and Fitch Lover (At least at my school):Ewwww... your not wearing Abercrombie!
Me: Yea, I know!
AL:Why?
Me:I don't like the brand.
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