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This is not a defintion of Abercrombie & Fitch. This is a definition of people. I hate to be rude, but I truly pity those who have been writing these 5 paragraph A&F bashing sob stories that are truly pathetic. Again, I apologize. I would like you all to understand that there is absolutly no sense in trash talking a company you dipise. If Abercrombie & Fitch's style, marketing, crowds, and economical status really upset you as much as you claim, why must you waste your time comparing and reading the defintions that other haters post? I mean...what's the point? If you don't like it, there's a few things you could do. A) Not shop there. B) Ignore those who represent the brand. C) Not worry about it. Also, why must you cry over destroyed denim? It's fashionable, and some people are willing to pay the extra dollar to be in style with current fashions. From what i've read, these people must really not be your friends so why thrash on people you don't even know? Obviously very few of us are concered about you...so why must you be so concerned about A&F shoppers and adorers? It almost sounds to me as if you are jealous. We all have nicer clothes than you, are indulged into a nicer lifestyle than you, and enjoy shopping as a social and personal experience. As humans, we're all equal...unfortuantly some people really bite it in life, but you don't have to exclaim it and trash those who don't. I'm not saying A&F people are better than everyone else, I'm saying that we're comfortable with who we are enough to express it in a clothing brand that we all love; even if it costs us more than necessary money. If you don't, then don't. Stop wasting your time. Stop crying because mommy wouldn't buy you these nice clothes. Stop crying because you're not in shape enough to wear them. Stop crying because besides what all you say....you want to be like the popular kids. You want expensive clothes and nice music and a fat wallet...you wish you could have it all. Maybe it's time you realize something, sitting around complaining about a large, economically strong, high profitting company which sells fashionable, sexy clothes is really damn pathetic. Now, it's ironic that I'm here saying what I am because I'm posting onto this site, wasting my time, talking about A&F, but I saw this page and decided something needed to be said. I hate to be mean, I really really hate to be mean, but this is all the truth people. It's time to realize that. So please, there's no need to be jealous, there's no need to hate, just realize that if you truly, honestly, all in your heart hate the clothing and lifestyle brand Abercrombie & Fitch, it's time to just shut up and ignore it all. And maybe, have you even thought that maybe what you are doing is total pro-conformity? Is bashing A&F a popular thing to do? Are you buying into a trend? Maybe you are the real conformist. Think about it.
A&F Person: Why do you hate my favorite store?
Non-A&F Person: Because it's the cool thing to do.
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Purveyor of clothing. Abercrombie sells a lifestyle image that is popular with teens and young adults, a fickle crowd that no other retailer has captured as well as Abercrombie. Emphasis on outdoor activities, premarital sexual relations, and looking pensive are stitched throughout their advertising.
Unlike Gap/Banana Republic, J. Crew, Express, and other competing mall retailers, Abercrombie's clothing is much thicker and made of higher grade materials and finishing; the caveat is that they "weather" their clothing for a vintage look - clothing that could be the longest lasting on the market is instead sold tattered, torn, frayed and full of holes. Their are two premiums to pay: one, for the heavier materials and more stringent checking for defects; and two, for the privilage of wearing such nice clothing that has already been broken-in at the factory.
Is that Abercrombie you're wearing? Why, I can tell you are somebody of discriminating taste who does not have time to wear out his own clothing.
Me too.
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Abercrombie & Fitch (A&F) is an American clothing retailer. It was founded in 1892 by David T. Abercrombie that originally had been an outfitter of sporting and excursion goods. Because of it's financial struggles in the late 1960s it was sold in 1988 to The Limited and repositioned, under the management of Michael S. Jeffries (current Chairman & CEO), as the new over priced, obvious and generic prep store that's most recognized by it's large posters and photographs of "heterosexual" mostly naked jocks wrestling with one another in fields.
Child: mommy, why are those two men wrestling naked on T.V.?
Mother: !!!! Uhh... (runs in front of T.V.) those are just models for Abercrombie and Fitch.
Person 1: What a ridiculous store.
Person 2: What? I don' see Abercrombie & Fitch anywhere.
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A clothing store, usually found in malls, that targets high school and college age people.
Person 1: Where did you get that shirt?
Person 2: Abercrombie and Fitch.
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Popular clothing brand of "Preppy" kids/adults
She went to Abercrombie and Fitch with her other cheerleader friends.
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Their brand image is all about beauty, and class; to most people its quite frankly vulgar. But this is the interesting thing, the same people who find it vulgar, find it irresistible, and seductive. They cant help but think, by simply buying these expensive clothes, they’re buying themselves into the elitist class the brand sells. Regardless of what people say, it’s a proven fact that the quality of the products these brands sell are better than other retail brands, and you can tell that when you shop there the clothes immediately feel thicker, comfier, the swing tags look and feel expensive, everyone who works there are beautiful; this all adds to its seduction, even if you hate the idea of it all.
What works for these brands are that they tap into our egos. They are either our regular store we go to spend all of Mummy and Daddy’s money, or we’ve been seduced and cant help mixing with the ‘upper class’ and fulfilling our retail guilty pleasure.
You could argue this ideology is wrong, but Abercrombie and Fitch, Hollister, Jack Wills are hugely successful brands, they have selected a powerful target audience which provokes opinions which only adds the their success. You either love it, hate it, or pretend to hate it but secretly love it.
Abercrombie and Fitch, just another guilty pleasure like sleeping with your girlfriends sister. You know you shouldn't, but shit she's hot!
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Clothing brand that is marketed to college-age people, but purchased mostly by middle- and high-school students, it seems. Started in the 19th century, it was once a sporting-goods store, in the "hunting things for sport" sense. They weren't doing well in the nineties, so the new CEO decided to revitalize the company by selling stylish, preppy clothing for younger people. He thought that maybe if they sold things at crazy-high prices ($50 for a cotton t-shirt, etc.) then teens and young twenties would somehow buy the clothing because it would be "cool" if it was expensive. Or some kind of crazy reverse-psychology marketing idea. Anyway, everyone thought this was a terrible idea, but as the younger set are often easily confused by marketing ploys, the company became very successful.
Currently, A&F is hugely symbolic in American high schools - and middle schools, too. People who wear Abercrombie are often well-to-do and attractive, and so they are thought of as "popular" or "preppy." Being teenagers, they are often very possessive of their popularity and are loath to accept or be friendly with other types of kids. "Other types" means those who want to dress or act differently than the A&F children.
To those who hate it, it represents either the kind of money-squandering that they can't afford, or the frivolous and cruel social structure that they can't be a part of. A&F clothes are often cheaply made and fall apart in the wash, or are made to show lots of skin, which is disturbing when seventh-graders are amassing closetfuls of it. Basically, it's clothing that they know isn't worth the money, but that they buy because it's cool and pretty much normal to do so.
Abercrombie symbolizes affluence, coolness, stylishness, fitting it, being popular, being hott with two t's, being normal, conforming, being mindless, being careless, being without inhibition. A&F symbolizes being a young person - you don't have to worry or work or do anything except study and play and flirt and look good. For its supporters, it is innocence, and for its opponents, it is ignorance. That's why Abercrombie is so hugely controversial.
Non-AF person: Why is that Abercrombie and Fitch model shown without wearing any clothing that could possibly be an advertised Abercrombie and Fitch product? It's marketing an image that obviously doesn't even need the clothes to exist! This is the decline of intelligent human society! Why are you so dumb, that you buy these ridiculous garments only because others do? Read a newspaper! Get a job and learn the value of a dollar!
AF Person: But she looks so cool. See, the naked guy over there is hot too. My older sister/The most popular girl in my class/that model wears A&F shirts. Maybe my mom will buy me this shirt. Maybe then I can look like her. I will look so good, who cares what it costs? I mean, if everyone else buys it then it's obviously not a bad deal, right? And it's so cute, who cares if it's a little flimsy? So you, you person with the problem, you just wish you could afford this/looked like me/were cool like me, right? Of course! Yeah, I'm still cool....
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