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A form of hypocrisy used in the corporate world (most famously by the clothing company Patagonia) to profit from high browed claims of ethics and sustainability while secretly acting in an opposite way.
I heard that company was using sweatshop labor while claiming to make all their toys in the US, I think they are Patagoniaing the public.
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An amazing mapping YouTube channel. Need I say more? 10/10
Dude is a literal legend.
Did you see Captain Patagonia's new video?
When you try to create an argument but fall flat on your face
Damn, man that debate was a real patagonia muffin
Place that people go to when they are bored of playing video games with their mates - often decided upon by spinning a globe and pointing with the finger - followed by a lot of research to "justify" their decision.
You: Hey Mate- where are you going for your Holiday away from your good friends who enjoy your company?
Mate: Patagonia
You: How did you decide that?
Mate: I made a very thought out and rational decision based on things that interest me about Patagonia.
The "I'm not like other girls" of clothing brands.
"We care about the environment, and nobody else does!"
"Our target audience is so small that we don't even have to worry about alienating our customers with questionable advertising!"
"We don't care about profit. How else could we have become a billion-dollar business?"
"We use organic cotton and recycled materials in our sweaters! We're so original!"
As an avid hiker who lives in the same town as the original Patagonia HQ, that's their entire business for ya.