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When an artist takes a previously completed and publicized work and tries to improve upon it much later.
Named for the continual revising of the Star Wars movie by George Lucas (if you didn't guess).
When Stephanie Meyer published that gender flipped version of Twilight, what was most remarkable was that even though she acknowledged her own George Lucasing of the work, still left several counts of telling more than showing.
Tampering with you finished product after the fact, then making the orininal product unavailable (mostly used when talking about films)
Disney george was george lucasing their old films by cutting out offensive/racist parts and making the originals unavailable.
When the integrity of a film is sacrificed in order to appeal to a broad audience that encompasses as many demographics as possible. George Lucas sacrificed the integrity of Star Wars when he molded the prequels into a mass marketed mess in efforts to appeal to children and casual film audiences - In doing so his movies sucked big time, not only to fans of the original films, but to children and casual film audiences of all demographics. Film makers that want everyone to love their final product often find that their films suck when they sit down and actually watch it for themselves. When they finally realize their original vision was lucasized into a Transformers 2 style mess, it is too late to do anything about it. Lucasization can also occur when film makers fail to make proper edits thus including scenes that subtract from the final product in effort to explain as much as possible to the audience.
Apocalypse Now: Redux was remarkably bad, Francis Ford Coppola totally lucasized it. I don't know what he was thinking!