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The highly secretive psychological marketing science whereby accesses is gained to the subliminal areas of the object (consumer) brain where decisions are heavily influenced. Dark Marketing is by its nature dark (hidden) because it would be much less effective or even completely ineffective and potentially extremely negatively received if the object would know its true meaning. An example of this are catwalk models who do not smile while walking during a fashion show. When asked why, the official answer given by the fashion designer is that one should pay attention to the clothing, not the model. That is a diversion. The true (dark) reason is interest in the brand and sales increase when models present themselves with a more seductive face. If the fashion designer would explain the reason correctly it would not sound noble and could potentially harm the company’s potential to sell product. Dark Marketing is not in itself bad or negative, however one is at an advantage when one can spot it.
Dark Marketing is used when a company explains the official meaning of its logo when in reality it means something else.
a flea market in south jersey. the only place on earth where you can eat oysters AND shop for tires. AT THE SAME TIME!!!!
person a: have you been to berlin market??
person c: yess omg it smells interesting to say the very least
Reality Marketing is a new type of internet marketing pioneered by social media expert, “dotJenna” which stimulates community engagement as it entertains, informs and advertises to a target audience in a true and authentic way, using social networking sites such as Facebook, Twitter, YouTube and UStream, and involving a central character or cast.
dotJenna is a web personality who uses Reality Marketing strategies to entertain, engage and inform her audience of small businesses and real estate agents.